Meet consumers where they are in the health insurance journey

Meet consumers where they are in the health insurance journey

Four key areas where insurance payers must rethink how they operate

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Buying health insurance can be confusing for consumers, and AI tools hold promise for helping them curate options, identify coverage gaps, and streamline communication between providers and payers. However, engaging customers on their terms poses a challenge for health insurers, since they need to determine which individuals are most (and least) inclined to use AI, as well as their preferred tools and the best points to integrate AI.

Cognizant performed a consumer AI study and developed an AI Inclination Index based on its findings to determine consumers’ propensity to use AI at different stages of the health insurance journey; find out more about these results in this Cognizant white paper.

Learn about:

When consumers are most inclined to use AI-enabled tools in the health insurance journey
Which tools consumers prefer at different phases of the journey and how this differs across age groups
Four steps payers can take to prepare for the AI-driven consumer era